Fresh is a boutique bath and beauty company founded in Boston in the 1990’s.Their integrated approach to exceptional quality products, thoughtful packaging and elegant store concepts formed the basis for several worldwide stores, all with similarities yet each one unique. The Newbury Street store was brought into the 00’s by building on the clean aesthetic refined over the previous decade and half of store roll-outs. Simplicity and luxury are translated into a store atmosphere of urban sophistication. As a group, stores including those in Chicago, LA, New York, Boston, London, Paris and Seoul established Fresh as a worldwide presence, prompting their ultimate inclusion in the LVMH family of luxury boutiques. The store projects shown here were designed and managed by Aaron J. Weinert AIA while at H+A Inc.

client                      Fresh, Inc.

contractors           various

locations                various

completed             1998 - 2010